Wharton’s Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, Author of “Marketplace Dignity” about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more.
Athletic Brewing’s Senior Director of Marketing, Rosalie Kennedy – Wharton Marketing Matters
Rosalie Kennedy, Senior Director of Marketing at Athletic Brewing, discusses how the company helped transform non alcoholic beer from a niche category into a mainstream lifestyle brand. Rosalie shares how Athletic Brewing built cultural relevance around wellness, taste, and social connection, why authenticity matters in a crowded beverage market, and how changing consumer behavior is reshaping the future of beer. The conversation also explores category growth, brand positioning, distribution strategy, and how Athletic Brewing is thinking about younger consumers and evolving drinking habits. Hosted on Acast. See acast.com/privacy for more information.
Marketplace Dignity 