Wharton’s Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, Author of “Marketplace Dignity” about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more.
How the NFL Is Winning a New Generation of Fans – Wharton Marketing Matters
The NFL's most important currency is not a product. It is relevance.Marissa Solis, SVP of Global Brand and Consumer Marketing at the NFL, explains how the league is reaching new generations of fans while staying connected to its core audience. She discusses the global strategy behind the Bad Bunny halftime show, turning players into human stories through the NFL's Helmets Off initiative, creating content for Gen Z, and introducing American football to fans around the world. Hosted on Acast. See acast.com/privacy for more information.
Marketplace Dignity 