Wharton’s Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, Author of “Marketplace Dignity” about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more.
Piedmont Healthcare’s Marketing Strategy for Building Trust – Wharton Marketing Matters
How do you market healthcare in a way that builds trust?Kate Metzinger, Vice President of Marketing and Physician Outreach at Piedmont Healthcare, discusses her transition from consumer packaged goods to healthcare, why authentic storytelling is more effective than statistics, how marketing can drive growth in a mission-driven organization, and how AI is helping improve both the patient and provider experience.She also shares lessons on measuring marketing effectiveness, leading organizational change, and applying timeless marketing principles in one of the most trust-driven industries. Hosted on Acast. See acast.com/privacy for more information.
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Marketplace Dignity 