Would you like to read an excerpt from the book? We’re delighted that the Knowledge At Wharton site has chosen to carry a short 9 minute read excerpted from the book, which will hopefully whet your appetite.

“Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. In Marketplace Dignity, Wharton professor Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits. Marketplace dignity appeals to humans’ sense of justice and goes to the essence of what makes customers human. It is also a powerful driver of their engagement, loyalty, and satisfaction.

In this adapted excerpt from Marketplace Dignity, the authors reveal the three levers that you can use to design for dignity.”

Read the full piece here.